Episode description
When Steve co-founded Cameo, people told him star athletes would demand USD 10,000 to make a short personalized video. The actual market-clearing price is about USD 100. That shocking difference between perceived value and actual cost has driven huge demand for Cameo. Hear Steve talk about the origin story and the challenges of growth. (Originally aired on Wharton Launch Pad - SiriusXM Business Radio Channel 132.)