Episode description

Keaton Hoskins is a serial entrepreneur, coach, motivational speaker, and author, known for his dynamic approach to business and personal development. A key figure on the popular reality TV show "Diesel Brothers," which aired on the Discovery Channel, Keaton leveraged his passion for diesel trucks into a thriving entertainment and merchandise business. His entrepreneurial journey is marked by innovative business strategies, particularly in leveraging social media and unique marketing tactics such as vehicle giveaways. Beyond entertainment, Keaton has ventured into various industries, including fitness, dental, and plastic surgery, often employing groundbreaking financial models to expand service accessibility. His story, rich with lessons on overcoming adversity and harnessing personal hardships for professional growth, is a source of inspiration. Keaton's experiences underscore the importance of resilience, strategic innovation, and the power of a well-structured business model in achieving success.

0:00 - Keaton on the hard work needed to launch a business.

0:55 - Podcast introduction by Randall Kaplan.

1:41 - Keaton's gratitude for the podcast appearance.

1:57 - Keaton reflects on his father's impactful life lessons.

4:44 - Discussion on career expectations set by parents.

6:15 - Keaton's early leadership roles due to his father’s health.

9:57 - Keaton's passion for football and its influence on him.

11:17 - Keaton's aspirations and athletic career.

12:41 - Introduction to diesel trucks and their influence.

14:08 - Keaton's transformative spiritual mission.

17:18 - Keaton explains the missionary commitment.

19:49 - Pivotal moments post his father's death leading to medicine.

22:17 - Reflections on his father’s last words and their impact.

24:25 - Transition from medicine to entrepreneurship.

28:22 - Innovative business models in dental and plastic surgery.

31:01 - Keaton on achieving business success through numerous conversations.

33:03 - Importance of having 2000 business conversations.

35:10 - Challenges and hard work in entrepreneurship.

37:07 - Work ethic comparisons across generations.

39:20 - Effective business models adapting to customer finances.

41:08 - Expanding access to medical procedures through financing.

44:23 - Popularity of breast augmentation in Utah.

46:28 - Origin of the Diesel Brothers reality show.

49:12 - Utilizing social media and giveaways for business growth.

51:46 - Lessons learned from entrepreneurial ventures.

53:36 - Sale of businesses and new ventures.

56:03 - Importance of building business infrastructure.

58:12 - Financial models and business scalability.

1:00:25 - The necessity of perseverance in business.

1:02:40 - Recap and teaser for the next podcast part.

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