Episode description
Made In Cookware looks to reach out to millennials by providing quality cookware at more than affordable prices. It does so by cutting out the middleman and making its products direct-to-consumer, a trend in retail which shows zero signs of slowing down in the coming years. The timing couldn't be better as millennials focus on transitioning into settling down and establishing roots, which means investing in all sorts of home-based goods.
The goal: To become the go-to brand for fast paced, young urban professionals.
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