Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.
Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies | B2B Marketers on a Mission podcast - Listen or read transcript on Metacast
