Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why it’s important to start with a campaign audit. He also highlighted which pitfalls to avoid and which key metrics to focus on.
Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results | B2B Marketers on a Mission podcast - Listen or read transcript on Metacast
