Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also shares his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.
Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson | B2B Marketers on a Mission podcast - Listen or read transcript on Metacast
