Episode description

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a meaningful story about how creating long-term impact is like planting trees and seeing them grow far beyond what you can imagine. 

During the episode, Becky shares:  

• A review of the four Reach commitments and the Reach Framework, which were the focus of part two of this bonus season.
• The more advanced tactics that can be used to market your book, including:
• Network mobilization (determining your VIPs, launch team, and your “in hopes that” group) 
• Amazon review campaigns and Amazon ads
• Public relations, PR success factors, the impact of podcast appearances, and some DIY approaches to obtaining media wins 
• Events, including virtual launch parties and webinars 
• Audience questions to wrap up all that was covered during her three sessions on achieving book marketing success.
• A touching story and inspiration for anyone who wants to create a lasting impact in the world. 

Don’t forget to check out our show notes, which include action steps and resources.

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