Episode description

Ant is the founder of Supabase. Supabase is the open-source firebase alternative and has gone from zero to 47,000+ GitHub stars in a matter of years. 

What we cover:
- Ant's Egyptologist dream
- How the Launchpad book showed Ant that building a company is possible
- Product Market Fit is always just a pivot away
- How to talk about Supabase?
- Differences between pre-PMF and post-PMF
- How Supabase stay on top of and prioritise huge volumes of product feedback
- How Supabase positions itself to hobbyists/startups and bigger enterprise companies - DX and scalability.
- Supabase's Twitter strategy
- Trial & error in marketing
- How does Supabase measure marketing?
- Spaced repetition in marketing
- Databases are very sticky
- The future of Supabase
- The difficulties of hiring non-technical people (supabase is hiring!)
- Why Supabase over other tools?
- Is Ant a Liverpool fan?

Links & Resources:
- Ant's Twitter
- Supabase's Twitter
- Supbase
- Supabase jobs
- The Launchpad book
- Kuba's breakdown of Supabase's marketing strategy
- swyx (I can't find the exact tweet)
- Amjad - we think in years