Episode description
Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded.
In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.
What we cover:
- Adam's journey from journalism to developer marketing
- The importance of developer marketing for early-stage companies and its role in product growth
- Identifying your target audience and understanding their pain points
- How to create content without directly promoting your product, yet staying relevant to your target audience
- The concept of becoming a media company within your niche and providing value through content
- The importance of engagement metrics over vanity metrics for early-stage companies
- The Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companies
- Examples from successful early-stage companies like LogRocket and Stoplight
- How to measure the success of your content and know if it's working for your early-stage company
- Tips on choosing the right topics that resonate with your audience and relate to your product
- Adam's new book, Technical Content Strategy Decoded