Episode description

Ellen Chisa is a partner at Boldstart Ventures. Prior to Boldstart, Ellen founded Darklang - a programming language. Before Darklang, Ellen worked in product.

What we discussed: 

• Startups should focus on building one SDK and doing it well, rather than trying to build multiple SDKs at once.
• North Star metrics
• Developer tooling companies can learn from consumer-facing companies in terms of marketing and creating an identity for their product.
• Being authentic as a founder and actively engaging with the community can help establish a strong brand and attract users. Recognize and leverage your unique strengths and skills.
• Busy work can be valuable
• The importance of segmenting your message

Links:

• Ellen's Twitter/X https://x.com/ellenchisa?lang=en
• Boldstart Ventures https://boldstart.vc/
• darklang https://darklang.com/