Episode description

Introducing new ideas is hard. Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas.

If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.