In our second episode, Kerry interviews Danny Decker of the SFX StrengthFarm Training App. We learn about the hustle it takes to be start your own digital design and website agency, adding partners to your business and launching a fitness app in a crowded marketplace.
About Danny Decker
Danny Decker is the Founder and Creative Director of Harlo Interactive, Inc. Established in 2004 Danny began the agency in his mentor’s basement next to the washer and dryer after having no luck in finding a job post completing his undergraduate English degree at Portland State University. Trained as a graphic designer in branding, logo, print, and package design, Danny saw an opportunity to offer high-impact design to the web. At that point in time, the Internet was evolving rapidly and most websites were uninspiring, flat, linear, pragmatic, and unattractive. They were made only to be functional. Websites were created by developers, not designers, and they lacked character, color, design, aesthetics, and personality.
In 2019, Sam Johnson approached Danny who he had been actively training at StrengthFarm for three years, and asked if he wanted to partner on building an app that would provide people access to StrengthFarm Training using the SFX system. Danny with 17 years of design, marketing, branding, and digital knowledge and having experienced StrengthFarm Training first hand was excited to create an app that gave people anywhere the opportunity to benefit in ways Danny had from the custom programing tailored to his physical abilities at StrengthFarm.
Show Notes:
Try the SFX StrengthFarm Training App for 30 days for free on: