Episode description

Welcome to another captivating episode of The Radcast! Today, our esteemed guest is Courtney Bagby, the CEO and founder of Little Red Management. Specializing in managing reality stars and influencers, Courtney takes us through her career transition from Oracle to becoming a talent manager. The episode unravels the intricate world of influencer marketing on platforms like Instagram and TikTok, featuring insights into working with reality TV stars from shows like The Bachelor and Big Brother. As we explore the complexities of influencer campaign dynamics and recent changes in the Bachelor franchise, Courtney shares valuable perspectives on measuring success in influencer marketing and the evolving landscape of personal branding. Join us as Courtney Bagby shares her wealth of experiences and expertise in this dynamic industry.

• Courtney’s Background and career transition. (00:42)
• Courtney discusses the evolution of influencer marketing on platforms like Instagram and TikTok. (03:13)
• Courtney shares insights into working with reality TV stars, citing examples from shows like The Bachelor and Big Brother, and discusses the popularity of reality TV on traditional and streaming platforms like Netflix and its power. (07:47)
• Courtney discusses influencer campaign dynamics. (15:37)
• Ryan and Courtney explore recent Bachelor franchise changes, such as Chris Harrison's departure, and reflect on how these dynamics may impact viewer engagement. (18:58)
• Courtney discusses the challenges of measuring success in influencer marketing beyond direct sales and emphasizes the importance of setting boundaries and managing expectations among influencers, agencies, and brands. (20:28)
• The discussion delves into influencer marketing strategies and personal branding. (22:14)
• Ryan shares his experience in personal branding and collaboration with other shows. (25:11)
• The conversation covers Courtney's experience working with diverse influencers, such as foodies and YouTubers, and explores brands' growing proficiency in influencer marketing, highlighting its integration as a standard element in every brand's media plan. (27:25)
• Courtney discusses challenges in coordinating podcast sponsorships and social media partnerships. She also provides insights into managing influencers' expectations, emphasizing the importance of a two-way street in the collaboration. (30:02)
• Courtney shares her personal interests and highlights the challenges of balancing hobbies with the demands of running a business, offering tips for aspiring influencers. (33:12)
• Sponsor: Caldera Labs (35:33)
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• Courtney shares her approach to managing influencer drama and the importance of enjoying the business.
• Courtney shares her approach to managing influencer drama and the importance of enjoying the business. (36:19)

If you want to learn more about Courtney Bagby by following her on Instagram @CourtneyBagby and her website https://www.littleredmanagement.com/. 

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