Episode description

Welcome to the final episode of The Radcast in 2023!

On this special edition, Ryan takes the mic solo to delve into the world of marketing and business as we approach the cusp of 2024. In a departure from the typical trend-focused episodes, we provide you with actionable insights that transcend the ever-shifting landscape of marketing fads. Drawing on his extensive background in the agency and marketing business, Ryan shares his perspectives on what will truly drive success for companies in the coming year. From integrated influencer strategies to the resurgence of creativity and the importance of building community, this episode promises to be a beacon of guidance for businesses large and small.

So, buckle up as we navigate the exciting intersection of marketing and business news, and get ready to make 2024 your most successful year yet. If it's radical, we will continue to cover it!

• Ryan’s Background and Expertise. (02:04)
  Brief overview of Ryan's extensive background in the agency and marketing business, working with major brands.
   
• Official Sponsor: Caldera Labs (03:29)
  • High-performance men’s skincare line
  • Website: https://calderalab.com
  • Promo code: RadRyan and get 20% off
     
• Duke’s Mayo Bowl - A Unique Brand Integration. (04:52)
  https://dukesmayo.com/pages/dukes-mayo-bowl
  Recognition of the creativity and irreverence displayed by Duke's in integrating their brand into the event.
   
• 3 Key Marketing Insights for 2024
  Transition into three key strategies for marketing success in 2024
  • Integrated Influencers (08:14)
  • Return of Creativity and Experimentation (11:30)
  • Build a Community (14:47)

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