Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22
Nov 04, 2022•43 min•Ep 290•Transcript available on Metacast Episode description
Welcome back to the Radcast! This week we're updating you on Twitter, Elon Musk, and marketing news for the week!
Rad News:
Last week - Matt Alonzo: award winning filmmaker
Next week - Michael Newell
Sponsors:
- Branded Bills: Fall essentials and a holiday gift guide
- RADCAST20 = 20% off entire purchase
Social Media Holidays:
- Friday Nov 4: National Community Service day
- Saturday Nov 5: Guy Fawkes Day “remember remember the 5th of November”
- Sunday Nov 6: National Saxophone Day
- Monday Nov 7: National Bittersweet chocolate with almonds
- Tuesday Nov 8: Election day in the US, Vote Vote Vote!
Social Media News:
- Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All
- Musk takeover leads Mediabrands to recommend pause on Twitter ads
Marketing News:
- Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
- Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
- Inside American Eagle’s holiday social media strategy
- The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”
- Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer.
- Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience
- Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store
- The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future.
- https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/
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