Episode description

Welcome back to The Radcast! We have a treat for you today - our special guest, Alex Urban, is going to unveil the secret to achieving success. Get ready for a mind-blowing combination of powerful branding, exceptional products, and personal branding.

Alex, who has served as the Chief Marketing Officer of Lions Not Sheep and is now the Founder of Pele Crystal Jewelry, brings years of experience to the table. He is here to spill the beans on the winning equation for unlimited branding and product marketing success. Don't miss out - tune in right now to discover his magical secrets!

This episode is packed with information, wisdom, and passion and we know you will get a ton of value from this.

• Alex shares his journey, starting with working in mortgages and realizing the potential of internet marketing and how he gained experience working for a large jewelry company and later launched his own e-commerce brand. He also shares how he decided to start his own jewelry brand aligned with his values. (00:16)
• Ryan and Alex discuss the evolving landscape of marketing, particularly in the context of brand-building and personal branding. The conversation also touches on the challenges of transitioning from traditional marketing to personal branding and the need to embrace online presence for modern success. (10:46)
• Ryan and Alex delve into the key attributes of Alex's brand and strategies for brand growth and sales in the e-commerce realm. They emphasize the critical role of strong digital assets, including high-quality photography, videography, and graphic design, in establishing a trustworthy brand image. They share valuable insights for building a successful e-commerce brand, combining branding strategies, offer development, and customer engagement tactics. (19:28)
• They discuss the lessons learned from their time at LNS (Lions Not Sheep), particularly from Sean, the founder. Alex reflects on his personal growth journey and the emphasis on evolving as an individual outside of business to foster overall growth. (27:19)
• They discuss the effectiveness of advertising strategies on Facebook, focusing on the surprising success of awareness campaigns in contrast to traditional optimization for clicks. They mention the challenges of attribution models in marketing and suggest using tracking software like Triple Whale or HiROS to assist with analyzing data for better decision-making. Alex shares his plans for Pele, a jewelry brand, and reveals his goal of achieving an eight-figure exit through strategic growth and subscription models. (36:46)

If you want to learn more about Alex Urban, follow him on Instagram @alexurbie and @live.pele,  and his websites https://theareana.webflow.io/ and https://www.livepele.com/

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