Episode description
Episode description
AI & UX (Why AI needs UX): A Conversation with Gavin LewHave you ever wondered how artificial intelligence is transforming the world of user experience and product design? This episode engages in an insightful discourse with our distinguished guest, Gavin Lew, co-author of AI and UX: Why Artificial Intelligence Needs User Experience. We navigate the world of AI, debunking its intimidation and revealing how it can be harnessed to enhance workflows and drive remarkable user experiences. We underscore the importance of UX researchers embracing the world of AI for improved products and services.
Envision an era of invisible technology where AI reduces steps needed to execute a task and design elements create a more personalized user experience. This future is not far off, and the role of UX researchers is crucial. Leveraging AI and staying informed about its advancements is essential for an efficient and streamlined workflow. Join us in this fascinating journey of understanding how AI is reshaping UX and product design.
“How do you make your product successful? It does things that no one else does. How do you, as a company, differentiate your products? And if you think you can leave it up to a couple of good prompts and a couple of companies, that's fine, because I bet you anything, the intention is to be just like everybody else, to get in the game and not be the player in the game, and that's differentiation versus third place and below”- Gavin Lew
Key learnings and topics in this episode:
- AI's role in enhancing UX and product design workflows and user engagement.
- Refining data sets for better AI pattern recognition.
- Generative AI's use in dashboards and onboarding screens.
- The need for designers to trust and use AI effectively in their work.
- AI's role in task simplification and creating intuitive, personalized experiences.
- The importance of UX researchers staying updated on AI advancements for efficient workflows.
Buy AI and UX: Why Artificial Intelligence Needs User Experience:
Amazon
O'Reilly Media
Follow Gavin Lew:
https://twitter.com/glew
https://www.linkedin.com/in/gavinlew/
Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy
This podcast is produced in partnership with Podlad.com
UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com