![Study Finds 370% ROI for Enterprise Generative AI - podcast episode cover](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41472609/e3ddd19ff3035e89.jpg)
Episode description
A new study by IDC, commissioned by Microsoft, reveals generative AI delivers an average ROI of 370% in enterprise settings, with AI leaders achieving over 10x returns. Key findings show productivity use cases dominate current AI applications, but a shift toward revenue generation and industry-specific use cases is emerging. Despite these promising returns, lacking employee skills remains the top barrier to wider adoption.
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