Episode description
Episode description
SUMMARY
Enjoy the second, bone-chilling installment of Podcast Graveyard's Halloween Special! This time, James crosses paths with John Welch from Humans of LinkedIn.
In this eerie episode, James and John venture into the ghostly origins of his show—why he conjured it into existence—and its spectral essence. John reveals the ominous warning against hasty podcasting decisions, cautioning against recklessly 'just doing it.' James and John also delve into the mysterious superpower of podcasting, while John shares his most bewitching piece of advice for all fledgling podcasters.
So, grab your headphones and prepare for a spine-tingling and thought-provoking journey through the haunted podcast graveyard.
This spectral podcast is brought to you by OneFinePlay, your one-stop source for all your unearthly entertainment needs.
TIMESTAMPS
00:05 Intro
04:28 Interested in podcasting; loves long-form stories.
07:09 Podcasts popularity is growing
11:36 Investing time wisely in podcast production
15:29 I may have been too open and unfiltered.
19:30 Get on the phone!
26:49 Make a show for the intended audience, not yourself.
30:24 Find your passion or abandon your endeavour.
34:34 Appreciate good ideas, plan segments, and grow.
37:47 Outro
QUOTES
"Between me and my partner, my business partner, we probably put 3 or 4 hours in each episode, and we did, like, maybe 2 a month. Now both of us, like I said, very specifically engineered what we were doing so that we could do it as quickly as possible.”
— John Welch
"I don't really give a **** about a lot of the marketing stuff that people talk about, and I think most of it's terrible advice...most of the time when people get stuff to work, they either stumbled into something that somebody else was already doing that was a good idea, or they just got super lucky. So, like, a lot of that advice just doesn't even resonate really because there's just the fundamentals.”
— John Welch
"Just know why you care. And if it's something that you're gonna be able to do because you enjoy it, then do it. If you're just doing it, like, people can sniff out it, like, the they can sniff out the inauthenticity thing.”
— John Welch
ABOUT THE GUEST
John is a sales consultant and top-of-funnel strategist/practitioner who spends his days making calls for clients, testing email scripts, writing LinkedIn content, etc. The point is that he takes your potential customers from "do I know you?" to "let's talk.”
WATCH ON YOUTUBE
https://www.youtube.com/@podcastgraveyard/videos
SPONSORS
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FAVOURITE PODCASTING TOOLS
- Notion [how we plan our podcasts]