Episode description
Episode description
In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.
Greg discusses:
- The organic and low-risk nature of building community-based products.
- The core thesis that community-based products outperform non-community-based products.
- His definition of a community-based product and how it differs from an audience.
- Concrete steps for building and scaling a community from scratch.
- The metrics to track for community engagement and retention.
- Lessons from successful and failed communities.
- The intersection of community and Web3, and the potential of DAOs.
- Examples of successful community-based products and their impact.
Resources Mentioned:
Greg Isenberg - https://www.linkedin.com/in/gisenberg/
Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/
Late Checkout | Website - https://www.latecheckout.studio/
“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com
Homeroom Club - https://homeroom.club/
Friends With Benefits (FWB) - https://www.fwb.help/join
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