Episode description

Our guest today is Joyce Kim, Chief Marketing Officer of Twilio. With a market cap of more than $10 billion, Twilio is the industry-leading platform that powers customer engagement, from voice and video to SMS and email.

Joyce dives into two important trends that will shape the future of marketing — generative AI and first-party data.

Specifically, Joyce discusses:

- Why do so many CMOs start as engineers?

- AI trends that will shape the future of marketing.

- The difference between first-party and third-party data.

- Effective first-party data strategies you should be doing right now.

- Why B2B campaigns can be more challenging than B2C campaigns.

- Making sense of generative AI among your marketing tech stack.

- Favorite tools and use cases with AI in marketing.

- Keeping the human element and authentic voice inside of AI marketing campaigns.

Learn more at https://tractionconf.io

Learn more about Twilio at https://www.twilio.com/

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