Episode description

On this episode, Mada Seghete, Co-Founder, Managing Director and VP Marketing at Branch shares their culture playbook from zero to a $4 billion company.

From high-growth companies, to a changing environment due to a global pandemic, to a recession — companies have to adapt more than ever.

Mada discusses what culture is, how you define it at an early stage, and how you measure it and maintain it through both high-growth and fast-paced environments.

Specifically, Mada covers:

- Defining culture and what it actually means.

- Why you have to define culture early and keep iterating.

- Examples of values that Branch changed over time.

- Why culture should be a part of hiring criteria.

- Putting your values on display in a hybrid work setting.

- How you should celebrate your employees.

Learn more at https://tractionconf.io

Learn more about Branch at https://www.branch.io/

#culture #startup #people #innovation

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