Episode description

On this episode, Stacey Epstein, CMO at Freshworks shares key lessons from the hyper-growth journey of the first India-founded B2B SaaS company to go public in the US – going from a 6-member, $1 million start-up to a 4,000+ member, $300 million scale-up leading up to IPO. 

Customer-focused businesses foster a company culture dedicated to improving customer satisfaction and relationships, and that singular focus has made all the difference for Freshworks.

Specifically, Stacey covers:

- How Freshworks migrated from India to the US.

- How to run a global organization at scale and maintain consistency across the board.

- The process for deciding what product is built next.

- How founders should approach their first marketing hire.

- Advice for women who are early on in their career with CEO aspirations.

This episode is moderated by Arjun Chopra, Partner at Floodgate.

Learn more at https://tractionconf.io

Learn more about Freshworks at https://www.freshworks.com/

#product #marketing #startup #scale #growth

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