Ep 229: Appealing To Their Reptilian Brain - podcast episode cover

Ep 229: Appealing To Their Reptilian Brain

Dec 23, 202119 minTranscript available on Metacast
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Episode description

The reptilian brain, composed of the basal ganglia (striatum) and brainstem, is involved with primitive drives related to thirst, hunger, sexuality, and territoriality, as well as habits and procedural memory (like putting your keys in the same place every day without thinking about it or riding a bike).

Where this part of the brain becomes useful is when you're trying to influence someone early on in an interaction. 

Appealing to their instinctual urges and responses to pivot things in your favour.

This new found awareness will protect you against the influence of others and empower you to take charge of your own basic desires.