Episode description

Podcast guest Darren Butter: https://www.kaurifinancial.nz/

Chapters

00:00 Marketing and Lead Generation in Financial Advising

03:49 Building Relationships and Leveraging Referrals

06:22 The Comprehensive Approach to Financial Advice

14:03 Using Google Ads for Targeted Lead Generation

34:25 The Evolution of SEO and the Importance of Valuable Content

36:06 Balancing AI and Human Interaction in Financial Advice

48:37 The Role of Education in Financial Advice

52:18 The Process of Converting Leads

58:36 Challenges of Passing on Marketing Campaigns to Other Advisors

01:03:04 Tracking Metrics for Marketing Campaigns