Episode description
Podcast guest Darren Butter: https://www.kaurifinancial.nz/
Chapters
00:00 Marketing and Lead Generation in Financial Advising
03:49 Building Relationships and Leveraging Referrals
06:22 The Comprehensive Approach to Financial Advice
14:03 Using Google Ads for Targeted Lead Generation
34:25 The Evolution of SEO and the Importance of Valuable Content
36:06 Balancing AI and Human Interaction in Financial Advice
48:37 The Role of Education in Financial Advice
52:18 The Process of Converting Leads
58:36 Challenges of Passing on Marketing Campaigns to Other Advisors
01:03:04 Tracking Metrics for Marketing Campaigns