Episode description
Podcast Guest Dan Murphy: https://insurancelinkotago.co.nz/about/
Chapters
00:00 Introduction and First Experiences on Radio
02:06 Overcoming Fear and the Thrill of Radio
03:10 The Goal of Radio Content and the Sausage Factory
04:59 Understanding the Audience and Creating Good Radio
07:59 Segmenting Radio Stations and the Challenges of Advertising
09:26 The Value of Radio Ads and the Challenges of Measuring ROI
11:20 Creating Compelling Ads and the Power of Education
14:07 The Importance of Consistency in Branding
19:17 Building an Identity and Training Consumer Behavior
21:01 Navigating the Challenges of Radio and Advertising
25:20 The Value of Volume and Iteration in Advertising
27:11 Balancing Creativity and Client Expectations
32:37 Being Selective with Clients and Focusing on Their Needs
34:30 Challenges of Suggesting Campaigns and Ideas to Clients
35:11 The Healthcare System in Dunedin, New Zealand
38:47 Marketing Approaches to Selling Insurance
45:07 Providing Value and Transparency in Sales Conversations