Episode description

Podcast Guest Dan Murphy: https://insurancelinkotago.co.nz/about/

Chapters

00:00 Introduction and First Experiences on Radio

02:06 Overcoming Fear and the Thrill of Radio

03:10 The Goal of Radio Content and the Sausage Factory

04:59 Understanding the Audience and Creating Good Radio

07:59 Segmenting Radio Stations and the Challenges of Advertising

09:26 The Value of Radio Ads and the Challenges of Measuring ROI

11:20 Creating Compelling Ads and the Power of Education

14:07 The Importance of Consistency in Branding

19:17 Building an Identity and Training Consumer Behavior

21:01 Navigating the Challenges of Radio and Advertising

25:20 The Value of Volume and Iteration in Advertising

27:11 Balancing Creativity and Client Expectations

32:37 Being Selective with Clients and Focusing on Their Needs

34:30 Challenges of Suggesting Campaigns and Ideas to Clients

35:11 The Healthcare System in Dunedin, New Zealand

38:47 Marketing Approaches to Selling Insurance

45:07 Providing Value and Transparency in Sales Conversations