Episode description

Join Braxton as he shares his journey of building a successful e-commerce brand - Braxley Bands - generating over $6 million in revenue through the sale of over 200,000 Apple watch bands. In this podcast, you will learn the importance of storytelling in launching your brand, the critical role of owning your supply chain, and navigating paid ads using the latest Apple ads platform. Braxton also shares actionable insights on how to market your e-commerce business, the people to follow on Twitter for marketing inspiration, and the best practices for communicating with customers and getting feedback to influence product design. Discover why having an ethos is crucial for standing out in 2023, learn from Braxton's biggest mistake in managing cashflow, and get tips on a successful crowdfunding strategy. Lastly, learn about the pros and cons of using the 'drop' approach to product launches and the potential impact of putting your brand on Amazon. Braxley's Company: https://braxleybands.com - Follow Braxton on IG: https://www.instagram.com/braxtonmanley  More From Delaney: https://www.elv8life.com/