Episode description

EC Synkowski, a certified dietitian and wellness expert who has built a thriving brand called OptimizeMe Nutrition. With a strong social media presence and a B2B distribution model, EC has successfully expanded her nutrition programs to over 1300 gyms nationwide. We cover all this and more: [00:04:56] Leveraging existing connections. [00:07:54] Ready-made nutrition challenges for gyms, attracting 1300 users. [00:10:59] Gym program led to increased network growth. [00:13:31] Transition from social media to podcast for sales. [00:17:26] Digital media saturated with gimmicks, nutrition habits need improvement. [00:22:33] Understanding food, macros, and fitness goals. [00:24:32] Test, learn, and adapt before taking big leaps. [00:31:08] Recognizing strengths, not relying on social media. [00:32:56] Email touch points drive engagement and loyalty. [00:37:48] Rogue, a fitness company, began small, now flourishing. [00:40:17] Kardashians no longer relatable in pop culture. Join us as we dive into the strategies and tactics EC used to build and grow her business, and discover how these strategies can be applied by entrepreneurs looking to create both B2B and B2C businesses.  More From EC: OptimizeMe Nutrition

EC's Instagram⁠

OptimizeMe Nutrition's Facebook

OptimizeMe Nutrition's YouTube Channel⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠

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