Episode description
Episode description
Lauren Tickner was a millionaire by 23, and has amassed a social media following of 450,000+ that drives over $3,000,000 in yearly revenue for her brand “Impact School”.
In this episode, Lauren teaches us how to build & grow social influence as a channel to grow a business. Lauren shares her exact framework for how she plans her weekly content, the top tricks that help her achieve virality with her content, how to tell captivating stories, how to sell to your audience and more.
In this episode, Lauren & Delaney discuss:
[00:03:41] How selling online gave Lauren her confidence
[00:06:14] Shift content strategy to focus on ‘outcome’
[00:10:36] How to grow a massive email list
[00:13:55] Plan all your social media content in under 60 mins per week
[00:16:48] Thread-style intro for weekly posts, CTA.
[00:21:27] What platforms should you be posting on?
[00:25:27] Should I build a personal brand or company brand?
[00:29:57] Why you MUST understand client problems
[00:35:59] "Post for help, not for ego"
[00:39:43] Why Lauren doesn’t outsource her content creation
[00:42:57] Problem amplification, storytelling, transformation, call-to-action.
[00:45:28] What Lauren does instead of reading or consuming content
[00:49:19] How to connect w/ Lauren
More From Lauren:
Lauren’s Business: Impact School
Lauren’s Podcast: Impact School
More from Delaney: