The Secret to Business Success on Google Plus? - podcast episode cover

The Secret to Business Success on Google Plus?

Your Digital Marketing Coach with Neal Schaffer
May 21, 2013•9 min•Transcript available on Metacast
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Episode description

Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.

Key Highlights

[01:23] Why Do You Need A Presence On Google Plus?

[01:57] Google Plus Changes to the User Interface

[02:36] How Google Plus Is Different

[03:19] Understanding the Importance of Google Plus

[03:45] Google's Correlation With LinkedIn

[05:37] The Community Fabrice of Google Plus

[06:46] How to Attract Google Users

Notable Quotes

  • We've had social networks that are based on people, right social networks are people that have user profiles, that post user generated content. That's sort of the general definition of a social network. 
  • Google Plus is a social layer has a community a community has been developed of the social layer, but it is a social layer that ties together whether all of Googles products.
  • And it all works together to give the content on women networking, more authority, which therefore means it gets better search rankings, and therefore, getting better search traffic.
  • By establishing a Google Plus page, posting content linking your page with all your other digital properties through the about section on your Google Plus page, you are now creating as many touchpoints as possible, with as many Google users as possible, just like completely filling out your LinkedIn profile. 
  • In fact, the more influence you are in the community. The more signals that go back to Google as well, the more it's going to help you generate more quality touchpoints with more relevant Google users.

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