Keeping Your Business Safe in Social Media - podcast episode cover

Keeping Your Business Safe in Social Media

Your Digital Marketing Coach with Neal Schaffer
Aug 14, 2013•11 min•Transcript available on Metacast
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Episode description

Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.

Key Highlights

[01:03] What is LastPass

[02:46] The Problem When I Didn't Change All of My Password

[05:12] Digging Around

[06:35] Twitter Being Ahead of Other Networks

[07:29] Create Unique Password for Each Site

[07:49] Change Your Password Regularly

[08:03] Use Two-Step Verification

[08:28] Audit Your Third-Party Apps

Notable Quotes

  • But it's critical that we somehow figure out how to create a unique password for each social media site we have.
  • Any dashboard that you have access to gives someone that gains access, the ability to post to several accounts, is a prime target for hackers.
  • It's funny because even the email from Twitter said, make sure that you reset your password makes you look through all the third party apps, it didn't really talk about not just looking at the third party apps that have authorization, but those trusted social media dashboards and third party websites that have the ability to post to also make sure you change the passwords there.
  • So really the message of this podcast and it's important, obviously, not only for yourself, but for your business is number one, to have a unique password for each site.
  • It just gives you an extra layer security, make sure that you have two step verification on every single social network or social media dashboard that you're on.
  • It's important to educate everybody on the security procedures.

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