Episode description
In March of 2020, all eyes were suddenly on healthcare systems and their nurses, doctors, and staff across the country as we all faced a life-changing experience unlike anything in our lifetimes before...a pandemic. But what does this mean for marketing and communications teams working in our healthcare systems?
Tania Leets is a former journalist, a storyteller, and the Senior Communications Specialist for Jackson Health System. On Episode 7 of Lift U Up: Inspiring Health Stories Tania tells us the story behind the photo that went viral, how they quickly changed storytelling and marketing strategies during this time, and how you can do it in your own organization.