Today we have the incredible Sean Cannell joining us for a truly RAW conversation about the essence of building your brand through video content. Sean's insights are indispensable for anyone at the beginning of their journey or looking to up their game. We’ll be diving into the world of video podcasting, YouTube strategies, and how to seize the opportunity for multi-platform reach.
Sean, the brains behind the Think Media empire, walks us through his own evolution from church videos to the summit of YouTube content creation. He shares his seven-step framework that propelled the growth of Think Media, making it a powerhouse of an education company.
We’ll cover everything from the art of crafting attention-grabbing thumbnails and the psychology behind them to researching and targeting your videos for greater discoverability, and he'll even let you in on the gear he uses without breaking the bank.
Sean's emphasis on actionable steps, leveraging evergreen content, and understanding YouTube's intricate world will inspire you to take your content creation to the next level.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:49 Sean Cannell's Journey into YouTube Mastery
03:26 Unlocking the Power of YouTube for Business and Personal Branding
08:32 Strategies for Success on YouTube: From Basics to Advanced Tips
16:16 Overcoming Imposter Syndrome and Embracing Your Unique Voice on YouTube
20:57 The Art of Specificity in YouTube Content Creation
25:23 Unlocking the Power of Pre-Planning Your YouTube Content
26:31 Leveraging Costco's Subculture for Viral Content
27:40 Mastering the Art of YouTube Thumbnails
35:56 Simplifying Tech for YouTube Beginners
QUOTABLES:
"Now, I love all the social platforms, but you just gotta keep posting and nobody goes to your Instagram and looks up stuff from two years ago. Whereas if you've made the right YouTube videos and optimized them the right way, they look up your two year old YouTube videos all the time."
— Sean Cannell
"Where a lot of people get stuck is it's one thing to think about the production and the title and the thumbnail. What's even more important than that is really the topic itself."
— Sean Cannell
"I don't just want content to consume my entire life. I want to think about what are some intelligent ways I can do content, like starting a signature show like a video podcast and setting up systems and routines around it so that this thing could be sustainable."
— Sean Cannell
GUEST RESOURCES:
Sean Cannell
YouTube | @seanTHiNKs
RESOURCES:
[WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!
[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!
[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Sean Cannell’s YouTube Success Secrets and Engagement Tactics | The Influencer Podcast - Listen or read transcript on Metacast
