Today we’re thrilled to have Stefanie and Caleb Rouse sharing their incredible shift from teaching to creating a full-time lifestyle brand. Discover how they catapulted their social media reach from 40,000 to a staggering 140,000 followers in just 3 months and made their personal brand a resonating success.
Their secret? A strategic pivot through the "Pitch It Perfect" program, guiding them to confidently monetize their influence and secure lucrative brand deals. Overcoming fears and embracing continuous learning have been pivotal in their journey to not just growing an audience, but truly connecting with and impacting lives.
Stefanie and Caleb's story is one of passion, perseverance, and the power of supportive communities. Expect to be motivated by their candid discussion on the steps they took to triumph over challenges and their advice for anyone eyeing a similar path.
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KEY POINTS:
14:31 Struggling with fear and negativity, finding happiness.
21:32 Enjoying course, negotiating value, landing major brands.
22:29 Your course empowered us to value ourselves.
25:43 Started getting brand deals, expanding the team's reach.
30:23 Utilizing templates for multiple unexpected opportunities and success.
36:25 Brand deals and impact on legacy.
46:18 Influence one person for a positive impact.
QUOTABLES:
"Even when we didn't have a lot of time, we carved out the time."
— Stefanie
"I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there."
— Caleb
"But it's also two fold, it's nice to get to look back at those memories and really for us, we see our Instagram and our YouTube also, like, as a legacy to really impact people, to really get to share our lives and, we love looking back and how it empowers us to have a voice and then it allows us to connect with so many others and help others as well. So we really see it all, like, as our legacy, our courses, our Instagram, our YouTube and how that can make a difference in the world, you know, little by little."
— Stefanie
"I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there."
— Caleb
GUEST RESOURCES:
Stefanie & Caleb Rouse
IG | @calebjasonrouse
RESOURCES:
[WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!
[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!
[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
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How Stefanie & Caleb Rouse Tripled Their Business and Landed Brand Deals in Just 3 Months | The Influencer Podcast - Listen or read transcript on Metacast
