In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.”
Together, we'll explore the importance of quality content over follower count, strategies for initiating brand collaborations, and the power of confidence in securing fair compensation. Mayci's personal growth and financial success reveal that understanding and showcasing your value can lead to substantial income, even beyond six figures. Stay tuned as we take a look at how learning the ins and outs of negotiating can turn your social media presence into a lucrative business.
KEY POINTS:
00:00 Monetizing social media content: Mayci’s success story.
05:25 Julie's podcast helped Mayci find her niche.
06:56 Building brand and audience, focusing on quality.
16:07 Fear of charging too much harms business.
16:59 Sourcing rates and time invested for content.
20:19 Use Instagram to connect and collaborate easily.
23:06 "Show expertise, create value, negotiate higher pay."
27:15 Build confidence to execute social media strategy.
30:32 Pitch Perfect community supports confident, successful pitching.
33:48 Macy shares tips for making money easily.
QUOTABLES:
"I was just very confused in the beginning. And then I found you, Julie, and I was listening to your podcast every day, every episode. And I was able to start getting more of a framework of what I wanted to do and how I could do it."
— Mayci Neely
"I have 5000 followers, but they're so loyal. And so I felt like my influence was super strong enough to where a brand should want to work with me."
— Mayci Neely
"So overall, it's been like a huge blessing because I know how to pitch brands, I know my worth, I know how to get what I want, I know how to get paid for my work.”
— Mayci Neely
GUEST RESOURCES:
Mayci Neely
IG | @maycineeley
RESOURCES:
[FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!
[FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer
JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer
From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals | The Influencer Podcast - Listen or read transcript on Metacast
