Hello friends! Today I have the privilege of sitting down with the incredible Julia Broome—a trailblazer who transitioned from social media manager to a much-sought-after educator and coach in the digital content realm. In this episode, Julia shares her journey from interning at Soho House to creating her own innovative brand "SOSH."
She highlights the crucial role of engagement, maximizing the strategic use of Instagram stories, and delivering content that not only resonates but also builds lasting trust with audiences. She challenges the restrictive idea of focusing too narrowly on a niche, advocating instead for a diverse content strategy that embraces the multifaceted interests of creators today.
Join us for a deep dive into creating meaningful impact and expanding your reach in the ever-changing world of social media!
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KEY POINTS:
00:00 Embracing multiple passions and the power of influence
16:28 Choosing clients and setting boundaries
29:56 Strategies for engagement and growth
35:24 The art of niching down without limiting yourself
38:35 Monetization strategies in a multi-passionate world
43:05 The power of community and authentic engagement
54:10 Unlocking growth on instagram with shareable content
QUOTABLES:
"Everybody's doing trends. What are you doing to stand out?"
— Julia Broome
"When someone else shares your piece of content, that is opening the door to a whole new demographic, a whole new audience, and their eyes are on your piece of content. If you have good content, they're likely going to follow you."
— Julia Broome
"Get your audience involved and invested in your content. Make them feel like they're at the table with you."
— Julia Broome
GUEST RESOURCES:
Julia Broome
IG | @JuliaBroome
RESOURCES:
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