Ikea’s interior design gurus vs my home
Nov 11, 2023•16 min•Transcript available on Metacast Episode description
They took photos, asked personal questions, and looked in every nook and cranny of this journalist's home. As part of their qualitative research for the new Ikea mega store coming in late 2025, Ikea's interior designers are checking out NZ homes for what storage solutions we may want and need.
This story was made possible by subscribers to The Post and was first featured in this week’s edition of the Sunday Star-Times. If you want to support more beautifully-told New Zealand stories go to thepost.co.nz
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CREDITS
Written and read by Aimee Shaw
Produced by Jen Black
Audio editing: John Ropiha
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