Episode description

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

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Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.

Topics Covered:

• (00:00) - Intro
• (02:37) - Customer personas need to die: sorry not sorry
• (05:33) - Ever wondered why you just bought that?
• (09:08) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
• (14:43) - Betty White's secrets: How to align marketing with actual consumer use
• (17:38) - Stop playing marketing bingo and start playing chess
• (19:25) - This is what your selling should start with
• (22:57) - The struggling moment revelation: decoding true consumer intent
• (26:17) - It's stories, not stereotypes, that sell
• (33:29) - You think you know, but you have no idea: the unseen forces driving purchases
• (36:51) - How game theory beats economics every time
• (38:41) - Picking your winning selling strategy
• (40:57) - Why your perfect employee might be working at Chipotle right now
• (43:48) - Are all your life choices a lie?

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘