Episode description
Episode description
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.
Topics Covered:
- (00:00) - Intro
- (03:59) - The story of the 1-Page Marketing Plan
- (07:09) - Business people and marketers should do… less marketing?
- (11:11) - The process of writing a book
- (15:41) - Allan’s simple email marketing strategy
- (20:17) - Your marketing is part of your product
- (22:39) - What do we mean providing value?
- (27:30) - Niching down
- (30:22) - The difference in caliber between clients
- (34:29) - How do you buy back your time?
- (44:49) - Getting yourself out of the delivery
- (53:10) - End
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
🤘