Episode description

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire.

Topics Covered:

• (00:00) - Intro
• (02:42) - The Kardashians and beyond: How to identify real content creators
• (03:52) - Did Joe Pulizzi really invent content marketing?
• (05:16) - Generic content needs to die: Embrace the tilt or stay silent
• (08:04) - Is more always better? (the quality-quantity debate)
• (12:39) - Identify your target audience
• (14:56) - How to find your unique spot in a crowded market
• (17:15) - The secrets to spotting the next big thing
• (19:36) - The "listening post" strategy: How to grasp your audience's needs
• (21:34) - How to craft your unique content mission for max impact
• (24:31) - Finding your groove: Picking the perfect platform for your stories
• (27:39) - Trimming the fat: Prioritize finances in your content journey
• (30:54) - The ultimate guide to monetizing content
• (33:26) - Summarizing what Joe shared with us today

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘