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In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.

(00:00) - Intro
(03:45) - Sara's pet peeve
(06:28) - First actionable steps as a marketer
(10:51) - How to find and convince the right people for content marketing
(21:46) - Getting people involved
(26:59) - When did you drive more pipeline
(28:18) - Sara's content strategy process
(33:19) - What's a cluster
(36:05) - How do you decide on a cluster
(40:15) - The difference between content strategy and editorial calendar
(44:43) - How do you deal with the fear of judgment
(49:28) - The difference between business in the US and the EU
(51:56) - Sara's top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Episode description

How to Build a Content Strategy That "Drives Pipeline"

Episode description