Episode description
Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.
Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn’s insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.
Topics Covered:
- (00:00) - Intro
- (03:25) - Stop feeding your ego, start filling your wallets
- (11:08) - How to spot the next big social media trend
- (13:04) - Hacking the halo effect: How cognitive biases shape our world
- (19:45) - Make your audience fall in love with you
- (21:35) - Marketers are sick of marketing bullshit
- (26:39) - Are you sabotaging your content strategy?
- (29:37) - Do you really think your business will ever be perfect? Think again!
- (32:13) - How to authentically connect and build on social media
- (40:50) - Win over your hot 5% prospects without the obvious sales pitch
- (46:11) - The 7 F’s to capturing your audience’s attention
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