Episode description

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

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Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. 

In this episode, you’ll learn:

• The essence of positioning in business
• How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
• How to identify your skills and leverage them to make money

Resources and Recommendations:

• Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
• "Improvisation and the Theatre" by Keith Johnstone
• "Thinking in Bets" by Annie Duke

Topics Covered:

• (00:00) - Intro
• (02:37) - The importance of positioning in business
• (07:33) - Who can ruin your positioning?
• (12:10) - Why 99% of business is b*lls
• (14:14) - Leveraging experience and skills for career evolution
• (18:50) - Finding and mastering your niche
• (20:51) - Knowing when to specialize
• (24:21) - Embracing career changes
• (32:16) - Navigating niche market risks
• (46:53) - Emily’s top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘