Episode description
Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.
Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.
In this episode, you’ll learn:
- The essence of positioning in business
- How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
- How to identify your skills and leverage them to make money
Resources and Recommendations:
- Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
- "Improvisation and the Theatre" by Keith Johnstone
- "Thinking in Bets" by Annie Duke
Topics Covered:
- (00:00) - Intro
- (01:33) - The importance of positioning in business
- (06:29) - Who can ruin your positioning?
- (11:06) - Why 99% of business is b*lls
- (13:10) - Leveraging experience and skills for career evolution
- (17:46) - Finding and mastering your niche
- (19:47) - Knowing when to specialize
- (23:17) - Embracing career changes
- (31:12) - Navigating niche market risks
- (45:49) - Emily’s top 3 resources
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘