How our SaaS company approaches marketing and promotion - podcast episode cover

How our SaaS company approaches marketing and promotion

May 08, 202329 minEp 72Transcript available on Metacast
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Episode description

Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics, and costumed protestors — all this and more.