Episode description

Kristina brings a portion of the n/a narrative to the table, that many of my guests have brought before: That sobriety can be fun, and we don't lose a part of ourselves when we give up alcohol. This is represented in the way that Kristina talks about her own journey, and also through the branding and voice of her brand MIXOLOSHE. So much of what we encounter arrives when we shift our mindset. The first couple of times I took a monthlong break from alcohol I looked at it as depriving myself of something, for the one that took, I looked at the benefits. That was the path I took.

Entrepreneur Kristina Roth launched a successful tech consulting firm that skyrocketed from zero to $65 million in revenue between 2008 to 2016, earning her a coveted spot on Forbes’ list of Top 10 Fastest-Growing Women-Owned or Led Companies — twice. Throughout Roth’s illustrious IT career in multiple countries, she felt there were very few women she could turn to for support and guidance, inspiring her to create an innovative women’s lifestyle brand: SuperShe, which now includes a category-defining non-alcoholic beverage brand called MIXOLOSHE.

Founded in 2016, the mission of Ben's Friends is to offer hope, fellowship, and a path forward to anyone who struggles with substance abuse or addiction. By coming together, starting a dialogue, and acknowledging that substance abuse cannot be overcome by isolation and willpower alone, Ben's Friends hopes to write a new chapter in the lives of food and beverage professionals across the country.

To order my n/a enamel pin from Mover & Shaker, head to tinyurl.com/4fm6r9v6