Episode description

Engagement is at the heart of most thriving learning businesses. In this episode of the Leading Learning Podcast, we talk about engagement with Amanda Kaiser, an engagement strategist, keynote speaker, and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.

Amanda’s background and focus are on community engagement in the context of associations, but her perspective on engagement is valuable for learning businesses of all types.

Co-host Jeff Cobb talks with Amanda about the necessary components of engagement including a high-level look at the six stages of engagement she covers in her book. Jeff and Amanda get into specific tactics and approaches such as e-mail communication, social proof, and priming members and learners for participation. They also discuss the primary importance of creating an organizational culture that supports and values engagement over transactions.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode355.

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