Episode description
In the digital world, top-notch copywriting is an essential part of building your brand and helping to turn potential customers into current customers. This is something every learning business professional needs to consider when looking at ways to improve their marketing efforts and gain the attention of prospective learners.
In this episode of the Leading Learning podcast, Celisa talks talks with Layla Masri, co-founder of Bean Creative, about the relationship between copywriting and conversion, common mistakes organizations make with copywriting, and tips for anyone looking to improve their copywriting game and increase conversion rates.
Full show notes available at http://www.leadinglearning.com/episode72
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