Episode description

It’s critical that learning business professionals pay careful attention to the research they create and the research they rely on for making decisions. This means asking questions, knowing the research methods used, and understanding the limitations of the data. But, because most of us aren’t trained in research, this can be a challenge. 

That’s why Elizabeth Engel, chief strategist at Spark Consulting, and Polly Karpowicz, a seasoned association consultant, co-authored “Caveat Emptor: Becoming a Responsible Consumer of Research.” Their goal in writing the white paper was to help associations and others to be better informed about the research they use and to remain trusted, unbiased sources of information for the audiences they serve.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Elizabeth and Polly about primary versus secondary research, qualitative and quantitative research, mixed research methods, the ethics of using people in research, and bias. They also discuss data validity, reliability, and statistical significance, and they share valuable tips for the responsible consumption and production of research.

Full show notes and a transcript are available at https://www.leadinglearning.com/episode344.

We are grateful to our sponsor for this series, WBT Systems.

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TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.

The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.

WBT Systems will work with you to truly understand your preferences, needs, and challenges to ensure that your experience with TopClass LMS is as easy and problem-free as possible. Visit leadinglearning.com/topclass to learn how to generate value and growth for your learning business and to request a demo.