78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census - podcast episode cover

78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census

Mar 09, 20221 hr 6 minTranscript available on Metacast
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Episode description

Highlights from this week’s conversation include:

  • Boris’ background career journey (2:32)
  • The origins of “reverse ETL” (6:39)
  • Reverse Fivetran (16:35)
  • Product as an experience (22:41)
  • Fivetran users vs Census users (24:14)
  • How to add value to a data dump (26:56)
  • Ways companies are creating IP (33:48)
  • The cascade effect of the modern data stack (37:56)
  • Defining “data federation” (43:51)
  • Lessons from building a product (49:10)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.