Should I Attend re:Invent?

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Corey: This episode is sponsored in part by LaunchDarkly. Take a look at what it takes to get your code into production. I’m going to just guess that it’s awful because it’s always awful. No one loves their deployment process. What if launching new features didn’t require you to do a full-on code and possibly infrastructure deploy? What if you could test on a small subset of users and then roll it back immediately if results aren’t what you expect? LaunchDarkly does exactly this. To learn more, visit launchdarkly.com and tell them Corey sent you, and watch for the wince.

Jesse: Hello, and welcome to AWS Morning Brief: Fridays From the Field. I’m Jesse DeRose.

Amy: I’m Amy Negrette.

Tim: I’m Tim Banks.

Jesse: This is the podcast within a podcast where we talk about all the ways that we’ve seen AWS used and abused in the wild, with a healthy dose of complaining about AWS for good measure. Today on the show, we are going to be talking about AWS re:Invent. Now, I know that most of you know what re:Invent is, but I just would love to set the playing field level for everybody really quick. Amy, Tim, what is AWS re:Invent.

Tim: AWS re:Invent is AWS’s week-long corporate conference. It’s not really a user conference; it’s certainly not, like, a community conference, but it’s a week-long sales pitch in the desert. It’s like the worst version of a corporate Burning Man you could ever imagine because they even have a concert.

Jesse: It is in Las Vegas. Now, I personally have mixed feelings about going to Las Vegas in general, but this adds so much to the conference in general because it’s not just in a single conference venue that’s centrally located near the hotels. Is it is across the strip—

Amy: It’s the entire strip.

Jesse: It’s the entire strip. So—

Amy: They block every hotel and they buy every piece of ad space.

Jesse: Yes. There is no escaping AWS re:Invent for the entire week that you’re there. And sometimes that’s a good thing because you do want to be involved in what’s going on, but other times, it is a lot.

Tim: So, I’m trying to figure out which LP that ‘buy the entire Las Vegas trip’ covers because it’s certainly not be frugal.

Amy: No. [laugh].

Jesse: No, not at all. But we do have new information. We decided to do this episode specifically because new information was just released about re:Invent for this year. Amy, what is that information? What do we know?

Amy: They’ve decided, in having to go virtual last year, due to some kind of horrible global crisis, to return in person to the world’s most densely packed tourist spot, Las Vegas, and host this huge event from November 29th to December 3rd—that’s right after Thanksgiving—and just, what do they say? Return to normal. Return to normal.

Tim: That way everybody can get exposed to COVID before they go home for the holidays.

Jesse: [laugh].well, you at least get one holiday in, if you celebrate or recognize Thanksgiving, and then you get to bring everything back after that.

Amy: Yeah, people bring enough things back from Vegas. I’m not sure we’d have to find more reasons. [laugh].

Tim: [laugh].

Jesse: I know that there’s that great marketing tactic of, “What happens in Vegas stays in Vegas,” but—

Tim: That’s not what they say at the clinic.

Jesse: Nope. Mm-mm. Now, I will say, I know that almost every conference event was completely virtual last year due to the pandemic, and this year, a lot of conferences are still trying to straddle that line between what’s acceptable, can we do maybe smaller events in person, some kind of a hybrid online/in-person thing. I have mixed feelings on this. I appreciate that I can still attend AWS re:Invent from home this year digitally, I can still watch a lot of the main keynote events and a lot of the other information that is being shared, but I don’t know, it’s always hard because if you do a hybrid event, you’re automatically going to miss out on any of that in-person socializing and networking.

Tim: Well. So, I think it’s interesting. AWS re:Invent suffers from the same issue that pretty much all other conferences suffer from is that there’s not really value-add in the talks, at least for attending.

Jesse: Yeah.

Amy: If you’re going to be able to see those talks afterwards if the announcements are going to be publicized afterwards which, that is true in both cases, then what’s the point of spending the money, and the time, and the possible exposure to go watch them in person? So, then the other thing is, “Well, we want to go for some of the training seminars,” or some of these other things. Well, those are also offered online, often. Or, like, copies of them online. These are the same kinds of tutorials like that that you can have your TAM or SA run if you’re an AWS customer currently; that’s what they’re doing there.

The other thing is, too, those in-person sessions get filled up so quickly that there’s no guarantee [unintelligible 00:05:08] anyways. And that’s one of the complaints they’ve had about re:Invent in the past is that you can’t get into any of the sessions. And so, you couple all that along with most of the reason going being—if it’s not the talks and is not the sessions, it’s the hallway track. And then you got to kind of wonder, is the hallway track going to be valuable this year because if it’s hybrid, what percent of the people that you would normally 
talk to you are going to be there and what percentage aren’t? And so there’s a lot of calculus that’s got to go into it this year.

Jesse: I’ve always struggled with any vendor-sponsored event, all the talks feel either like a sales pitch, or they feel like a use case that just doesn’t fit for me. And that may just be where I’m at in my professional journey; there’s definitely reasons to go if you want to see some of these talks or see some of this information live, or be the first person to talk about it. Or even the people who are going to be the news sources for everybody else who want to be the first person to talk about, “Oh, we attended, and we saw these things and were live-tweeting the entire conference.” If that’s your shtick, I fully support that, but I always struggle going to any kind of vendor conference because I just feel like the value that I get from the talks, from training if I go to training, just doesn’t feel like enough for me, personally.

Amy: So, I’ve done some of the AWS-led training when Summit was in Chicago, a couple years ago, and I’ll be honest, you lose a lot in these large AWS-led trainings because these classes, it’s not going to be like the ones that you would sign up for even being hosted either by your company or by your local user group chapter where you will have at max 100 people. You have well over that. You have an entire conference room full of people, and they’re asking questions that are across the level of expertise for that topic. I went for one of the certification training seminars and straight-up 15 minutes was spent talking about what a region is. And given that’s page one of any training material, that was a waste of $300....